Wholesale

Wholesale

Our wholesale distribution network includes approximately 31 provincial distributors and more than 840 direct-sales distributors. These provincial distributors sell our products to local distributors, over 900 retail outlets and directly to end users in China. Our nationwide distribution network, significant relationships with retailers and self-operated multi-brand retail outlets allow us to test-market, promote and sell our products throughout the provinces in which we operate.

We have historically sold our products directly to distributors, retailers and wholesalers, who then sell to consumers through both retail counters located in department stores and in traditional stand-alone jewelry stores. These distributors target their sales toward China’s growing middle class, with an emphasis on young women. Demand for jewelry is also influenced by Chinese culture as a result of historical traditions and customs, creating a market for customary gifts of jewelry for major events such as weddings.